Publishing Overview

Publishing today can mean so many things. Traditionally, it is the production of printed literature to convey a message to a target audience, whether that be information, entertainment, educational, advertising, fiction, factual or directories; usually in the form of printed books, flyers, magazines, newsletters, leaflets, pamphlets, booklets, etc.

Printing was used for hundreds of years, but now the electronic world has made creating publications on a computer easier and cheaper. And today the publishing world is so much bigger than just print. The Internet and computers in general have made electronic publishing a widely available means to convey a message to the target audience, so that the target audience can be as great as everyone who is using the Internet.

But print still survives, and printed matter has continued to increase. A printed book or magazine has two advantages over an electronic version: you don't need electricity and electrical equipment to view it; people enjoy turning the pages and looking at printed copy -- it's more real than pixels on a screen. The number of magazines published each year seems to be increasing with no end ot choice. Although it is true that a major growth area is that of computer magazines, especially those dealing just with the Internet. Seems like electronic publishing needs printed guides to help people access it, find it, use it.

Page Layout

Any pages you need for a publication need to be laid out, so that text and graphics will give the desired effect, which should be to enhance readability and get the message across, whether through imagery, the words used or the overall feel of the page.

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Newsletters

Clubs, organisations, and companies often have newsletters for their customers, members or staff, with a fairly low but meaningful circulation. ZAX dtp can produce the layout of pages for newsletters, design, and putting it all together.

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Magazines

Magazines are usually more involved than newsletters, often on better quality paper and with more use of colour, possibly with advertising. We can design the pages and layout.

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Adverts

Advertising is a common part of today's society, it gets you or your product noticed.

We can design simple flyers, classified adverts, or larger adverts for insertion in magazines or newsletters, working to your requirements.

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Stationery

For that professional touch it is nice to have letterheads, invoices, business cards, etc, that give the right image to your contacts/customers. We can design them for you.

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Articles

Do you have an article you want to reproduce to distribute? It can be a few pages or a much longer article, for distribution by printed copy or via electronic PDF. Similar to newsletters, but more of a one-off publication.

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Flyers

Door to door posting of flyers to get your company or product noticed is often used and can be effective if the design of the flyer is correct. We can do the design so that it stands out.

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CD Covers

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Brochures

When you need to show off your products, a small brochure may be the answer. We can do the layout with text and images, to show off to potential customers what you do best.

A brochure can be either long or short, colour or black and white, with or without inserts, and can be in a variety of sizes, such as A4, A5, etc., portrait or landscape format.

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Note: All services for PC only. Users of other computer systems are advised to ensure they can use IBM-compatible disks and files. Any file supplied in an incompatible format cannot be used. Send all files in PC format to ensure compatibility. We use IBM-compatible PCs running Windows. Linux services may be added in the future.
Fees for all services are negotiable. Please contact us for a quote, stating what you require.

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